It's just the fact that you have a bunch of wankers who buy into all this stuff as if money were no object, trying to "chase" tone, whatever that means. Fact is, most of the so-called bearers of the "Holy Grail" (Hendrix, Clapton, Page, Blackmore, GREEN) never used anything that was cryo-treated or fancy aluminum or titanium bridges and nuts.
And most of these people who buy this shill will NEVER do anything memorable with it.