This is always like the hardest part for me. Often I look at the people asking me to build them stuff as friends and give them friend prices, but then I don't make anything on it. But then on other occasions I can see the difference and I ask something that sounds fair. Some people are ecstatic because I can make that for so cheap, other people are like, no way that's too much. With those people I try to come down on my prices and get the job.
I'm currently building full-time. But you could just say that I'm unemployed and I'm trying to scrape together my rent money by making guitars. Because honestly, I am not a luthier. I do not consider myself anywhere near pro-level to be making guitars for a living. I'm just procrastinating on getting a new job, and so far it's working. It's only been two months.
I specialize in Fender-style solid bodies, mostly unfinished in custom configurations that you can't order from places like Warmoth or USACG or GuitarMill. That's my bread and butter. But occasionally I get someone who wants a whole guitar. So far I haven't delivered any of the full guitar builds, but then again, I've hardly been paid for them either. I go ahead and start on builds for people with them buying the materials as their down payment. It's really along the lines of feeling privileged that someone believes in me. Someone actually has enough faith in me, usually based off of pictures that they saw of my work on the internet, that they are willing to give me money for me to use and play in my work room. For that I am grateful, and I just try my damndest to make their guitar the best one I've made yet. I think I'm making about 16 guitars right now. A lot of those are just experiments that I'm building for myself for fun, or because I hope to someday offer them to customers.
I have no business calling myself a professional guitar maker or attempting to share the market with guys who have been doing this longer than me, or who have built way more guitars than me. But the fact of the matter is that before I ever really honed any real skills I said yes. Just coming from a customer service background, I couldn't help but accept people's offers to give me money to do what I love doing and would have been doing anyway. They became financial backers, so to speak. I shouldn't have said yes to them. I still shouldn't be saying yes to anyone, I'm simply not that good.
Earlier this year I was depressed and just generally hating my life. A big part of that was not getting enough time to devote to my craft. Another big part was that I was fed up and in trouble at the lousy job that I had for almost seven years. It paid good. But that's all it had going for it. I decided that I had to live the money isn't everything lifestyle and I quit. I was just going to go right in to another day job, just hopefully one that left me with a little more free time. But my friends and family all said great so now that you're not working there anymore, you are gonna make guitars full time right? I thought there was no way in hell I could, but they all looked at me like I was a fool if I didn't take the opportunity I had, go balls out and just do it. So I did. It's been two and a half months and I'm doing fine. I am going to have to take a few commissions to make sure I can pay rent next month. I don't want to take those commissions, I want to spend this whole month catching up on all of the work I've already started.
I'm still learning. God, am I still learning. I am really not very good at this. But I want to do it and so I just am. Living the dream, and just begging, hoping for the approval of my peers.
With that said, I generally ask about 1k for one of my full guitar builds. That's just for a body neck and pickguard with a finish on it. The customer provides all the hardware and electronics, which I will install for them for a little extra. So far nobody has actually paid me that much. I've got a lot of down payments for materials, and consequently I have a lot of bodies and necks in piles waiting for more money so I can continue on them.
Needless to say, I'm working on a backup plan.