Actually, I don't see how this goes back to the "old pine" argument. Or, "what works for you, works for you". Soft maple works, has better figure, and in an electric instrument, makes very little contribution to tone if it's discernable at all, of which I am unconvinced. Of course, I haven't spent ten grand on my amps so how would I know?
As for the larger companies, I don't really see how their choices in wood selection for production guitars are of that much importance. They are geared for an entirely different kind of building where time is of greatest import, not like say, a guy working in his shop on his own guitar.
The fact is, and I'm sorry to say, figured maple only comes from soft maple. If someone has tried to sell you curly hard maple, I'm afraid you've been taken. Hard maple burl exists, but not curly or pommele hard maple. Only the soft maple varieties exhibit figure. Sycamore LOOKS like curly soft maple, and is hard, but again, sorry, it's sycamore, not hard maple.
And as to price, like anyone on this site, I'm trying to learn, and the best way to learn is to do. I've used both hard and soft maple and don't see the point in donating more money than I have to in wood to my cousin, my neighbor's kid, etc. etc. I already spend over 100 hours on every guitar I put together, and too much in hardware. So, in short, don't call me cheap. It's very rude.
And I'm sorry, but I don't believe that soft maple will be too weak when I know for a fact that it isn't. It is simply more prone to dings and dents. I think that's a fair tradeoff for superior workability.