NotYou,
To give you a little background on me, I have been in marketing, pricing and business strategy for about 20 years now. I come on this site because I am in awe of what you all can do. So if my business experience can benefit any of you I'd be happy to give back after all I learn from you.
"I've been with Destroy All Guitars for a few years now and they've been great to me. I haven't even looked around at other dealers or anything like that because I haven't seen a reason too." I would suggest the reason to look for other dealers is to increase demand for your product/brand. As demand increases and supply stays constant price goes up. If I owned Destroy All Guitars I would love to have a product that drove people in the door - as long as you are not supplying it to my immediate competition.
I think it is great that you recognize the need to have someone assist in areas you have little interest or experience in. However, there still needs to be someone steering the ship and deciding on strategy. Most people get very confused on the difference between tactics and strategy.
Few products have ever made it big without effective marketing. Many products have been hugely successful because of marketing i.e. The Pet Rock.
If you would like to talk specifics I'd be glad to help.