Here in Spain there are a lot of builders who has lots of orders. The main problem is to secure your brand and musicians rely on your work. This is a very slow process and Internet is essential, however as you comment, the conversion is very little, is neccesary to reach much people to have 1 order. What most suitable has worked for me is sell guitars to musicians near, and others have seen the way I work and wanted me to do more orders, but I liked to have a decent level of orders through Internet. The target would be almost 8-10 guitars/year. I earn money with mainteinance, settings, painting etc, but want to focus on building.
Scorpionscar