I was in a GC a few weeks ago helping a beginner pick out their first guitar. Long story short, the salesman kept trying to push the bottom of the line Epi Les Paul Special package on her and was insisting that it was made of solid mahogany (one solid piece!). It was very clearly not made of mahogany and the finish looked like some kind of plastic-y painted on wood grain and the salesman rudely told me I had no idea what I was talking about. I told him I'd hand built several guitars and I could tell what mahogany was and he looked at me like it was completely impossible for anyone outside of the Gibson and Fender factories to make a guitar.
The epi site later confirmed that the guitar is, in fact, made out of laminated alder. Score = PG: 987,534 GC: O