Indeed, Lots of character, and I'd like to preserve as much as I can, so I'm not going to go too heavy-handed on it.
The first order of business is to disassemble completely, remove all the stickers from it and that black paint on the pickguard.
Will be polishing the body and try to buff out the swirls and scuffs, keeping all the deep scratches and paint chips as-is.
Will also replace the cream knobs with pure white to match the pickup covers and pickguard.
Since I will be taking off the stickers, I'm going to add just one sticker to the finished product - just the 'crimson ghost' skull from the Misfits logo - keeping the guitar's punk roots, but with a more 'mature' aesthetic.
The only real upgrade plan is to shield the cavity with copper tape and add better grounding connections.