mdw - for your reference, I have the PRS Factory DVD.
Here's the finish process:
They rub the color stain into the wood with a rag.
They spray 2 or 3 coats of a (the tour guy says polyester, though i've never heard of a polyester finish myself) color on it, followed by a sealer coat.
They then sand through the surface down until theres only a couple mm's of finish on it.
They then spray a top coat of color on it.
Spray a couple of coats of clear coat finish on.
They wet sand with 320 grit sandpaper until the surface "looks like a sheet of glass."
Buff out all tiny imperfections.
If that's too much, Drak knows a book that he used to learn to finish, that you might look into.