Everything EVH is trademarked. You can't even build and sell another guitar with the "space-tape" paint job without his permission.
If you thought the guitar was overpriced, wait until you see the 5150III amp and cab. $3100 for a Fender-made, mass-produced half stack!
Back when he signed on with Peavey to build the Wolfgangs, I distinctly remember an article in Guitar World where he commented that he got sick of EBMM's inability to get the guitars out fast enough and at a price an average kid could afford. I guess he's figured that the last of his fans are now old enough to have enough money to cash in.
Someone also asked Hartley Peavey about EVH. He said, "I've never seen someone ask for so much and give so little in return." In the time that Ed was with Peavey, he released two greatest hits albums and one new album that tanked. In ten years, Peavey got nothing out of his endorsement. Then right when Satch signs with Peavey on the JSX, EVH storms off like a little kid who got sand thrown at him.
Hope Fender's investment pays off. Sure didn't work well for Kramer, EBMM, or Peavey.