Stay with me on this one...
About five years ago, i was offered a sole distributorship (for my state) in a 3D software company. The software was the BEST on the market, had the backing of people who cared, was the cheapest product, and was easy to use.
However, another company in opposition to us, was marketting their softeware as being better because it was more expensive. They conducted MASSIVE marketting campaigns, and slowly got the market share. The whole time the place i was the rep for, did nothing about it, and started to lose money (you cant continue R+D if there is no money coming in).
Then they decided to start taking action, but it was too late. They lost a **** load of money, and couldnt afford to continue developping the software. Soon, other companies started making strategic deals with our opposition, and things have gone downhill big time. In 2003, i had one single query from someone looking for what we had to offer.
I see kahler as being in the same position. They are the best, but didnt market it. They didnt offer licenses like floyd did, and they didnt set up aliances with other manufacturers. Floyd sunk everything they had into advertising, and endorsed the right people.
Shame really.