Of course, all prices in Aussie dollars.
Standard Series base price $1950 (genuine Floyd Rose, Gotoh tuners and Seymour Duncan/EMG pickups). Gets you one of seven different body shapes, one of five different body woods (ash, alder, mahogany, poplar, basswood), 1 of 2 different neck woods (maple, mahogany), 1 of 2 different fretboards (maple, rosewood), your choice of body colours (any clear, tinted clear, sunburst, metallic, or solid colour), two different neck profiles, inlays limited to pearl or plastic dots (or none).
Options for this particular guitar:
AAAAA birdseye maple: $200
Vortex Candy paint: $300
24 fret neck: $50
Total $2500
(thats 25% cheaper than a black Jackson SL1, in Australia, via an online discount music store... or half the price of a Charvel EVH... for comparison)
These prices are Australian dollars. Everything i import attracts 30% (roughly) taxes and duties, plus shipping/insurance costs. I pay more for the shipping of one body blank, than i do for the actual wood. At this price these guitars are priced very well, for what they are, but cant compare to international prices (especially when shipping is added to the guitar). So, unless someone is insanely keen, i dont ever intend to sell these outside of Australia.
Ebony fretboards are more, as is birdseye, flame maple, etc etc. Walnut bodies and necks, and limba/korina bodies extra, etc. Sharkfin style inlays are extra, but i wont do them in anything other than pearloid (real pearl reserved for full CustomShop models).
Pretty much, you choose the woods and paint, but you cant go nuts with inlays, unique body shapes, etc etc. Its a 'cut down custom', or maybe a 'production guitar with more freedom'? If you want set/through necks, or a carved top, then thats a CustomShop order. If you want a different neck heel, CustomShop. Inlay of a tiger wrestling with a goat, CustomShop. Ive basically streamlined production of these to a very strict routine, and too many options can more than double the build time. The CustomShop guitars are 'anything goes', so if you want something outside of the Standard Series limits, you'll have to go with one of those (and be patient waiting ).
I just know someone who hasn't even built their first guitar will use this post as an example of what THEY can 'quote' for their guitars when they go from a 'total newb who hasnt any experience', straight to a 'pro'. :
Hopefully some newb (like myself) will reason the other way and realize what you have to live up for to charge people for a guitar.
IMO that is a GREAT price (to bad the American dollar is extremely weak at the moment)...makes me wanna get one (if I manage to get the spare cash while going to uni )...but who knows, on one of my annual visits to Australia...