Ok, hands up, who here wears Nikes?
But I read an interview with Gibson's CEO that their sales went way up once they started raising the prices on their guitars. And every time they raise the price, they sell more guitars.
I can believe that. The kids out there see that high dollar price on a guitar, and are convinced that it's better because of it. Then they bug their parents until they buy them one.. lol I'm not saying Gibson doesn't make high quality instruments, but that's the way marketing is and they are smart for capitalizing on it. It reminds me of what Howard Stern said one time when they asked him how it felt to be the King Of All Media. His reply was along these lines," we'll I noticed that Elvis declared himself as the King of Rock, everybody believed it, then Michael Jackson claimed he was the King of Pop, so I decided that I would claim to be the King Of All Media, and guess what, everyone believed me too." So, most of the time, a companies product is worth what they decide it is... lol