Well--the made in the U.S.A. and the Gibson logo are just parts of it trying to pass itself off as a genuine Gibson, which is the problem ultimately. I'm not sure how anyone is fooled by these but they are... It seems like I see a post on them every two weeks and half the time it's by someone who's already paid for one.
It's also a shame because a lot of times there's someone on the thread who says they were thinking of buying them knowing they were fake and inferior, which pretty much implies that the Gibson logo means more to them than owning a quality guitar and, as was mentioned, is an attitude that really ends up hurting smaller builders who actually make world-class guitars at prices that are reasonable for the high level of quality.