i love how people keep comparing a car to guitars....
it cracks me up, people buying a BMW or porcha instead of a used mazda to drive from point A to point B in a city don't get there any faster or differently unless you're on the autobon in germany.. shinny objects are pretty much the modern day version of a human maitting tool... to attract attention, look i have money to buy an expensive car... or the simple fact that it's shiny will catch peoples attention..
I've got to agree with Big D, i'm kinda fond of the "satin" finished guitars, and oil finish on natural woods that don't need to be sealed.
Personally even on electric guitars, i like to be able to feel the guitar vibrating as much as possible which does get damped down as you thicken up and solidify the finish on the guitar.
The gloss is nice, but way to much work to get perfect, and you have to buff it everytime you touch it unless you like having oily finger prints on your pretty little guitar. Frankly i'm kinda tired of seeing the same old high gloss mirror finish, don't get me wrong it's a very nice look, but i wish there was a bit more wide spread varaiety in terms of of guitar finish other then just a couple of custom guitars here and there and the odd "goth" guitar that has a satin finish.
Asside from the limited protection a thick coat of buffed lacquer provides, it's pretty much just a selling point for a guitar, "wow that one's really shinny, it must be good"... we've pretty much just been hipnotized into buying shiney things for so long that now anything that isn't shiney is either regected upon first review, or takes to long to become widely accepted as acceptable, cool, and good.
Basicly we live in an age where utility isn't the primary reason the majority of purchases or purchasing descisions are made, often due to the "the shinier the better!" and "well even if it doesn't work as well at least it will look good" syndrome's that's been subconsiously sold to us all our lives in flashy commercials.
bla bla bla..... i'll be suprised if anyone actually reads all that..